© Stocksak Yat Siu Claims User Counts Aren’t the Best Measure of Player Engagement
- The Sandbox (SAND) and other projects were both hit by inaccurate active-player count data reporting from news outlets, which caused controversy in the crypto space.
- Yat Siu says that games and Metaverse-related projects can’t be judged solely by their active player base. There are many other factors that contribute to the overall picture.
Bloomberg interviewed Yat Siu, and he stated that player engagement is not measured by user count.
Siu pointed out that other metrics, such as the number of jobs created, played a greater role. He also discussed how the revenue generated by the game, when combined with all of these data points, paints an even more accurate picture.
Yat Sui, co-founder of Animoca, says low user counts are not the right metric for player engagement
DailyCoin has previously covered how CoinDesk published an article titled “How DailyCoin Can Help You” on October 7, 2022. ‘It’s Lonely in the Metaverse’ Its non-accurate daily data user data made it controversial.
Bloomberg conducted an interview with Yat Sui during the TechCrunch Disrupt conference, San Francisco.
Siu had many things to say about the overall data and how virtual realms can be accurately analyzed during this interview.
From the interview, it is clear that raw player count isn’t the right metric through which player engagement can be properly ascertained.
The virtual world has LAND NFTs that can generate revenue for players and can also be sold or traded. This is another important metric to consider.
Many players don’t want to give up their NFTs, as they are rewarded with passively earning crypto. This results in lower sales.
If a game’s structure is built around the utility of its native cryptocurrency and NFTs, many Sandbox players tend to keep them, as this is how the game is meant to be experienced and played.
Yat Siu is both the Co-Founder and majority owner of The Sandbox (SAND), so it is in his best interests for the game’s success. This does not mean that he has access or control over raw data that media outlets might not have. This gives him credibility and more credibility.
‘Every landowner in Sandbox has a wallet that’s between half a million and $2 million.’ Siu said.
On the Flipside
- Official data from the Sandbox (SAND), relating to active users, was posted by the Sandbox (SAND), proving that previous published data was misinformed.
Why you should care
While daily active player counts can indicate a platform’s success, in the case of platforms and games with Play-to-Earn (P2E) mechanics or NFTs that have a high value directly or can generate a lot of value, we can gauge their success through alternative data sources.
Yat Siu’s perspective of the game is correct not just for SAND exclusively, but for any project. This event proves that not all data can accurately represent a project’s health.
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