Providers of TV streaming services should begin to rely on NFTs
Subscription-based services have become so ubiquitous it’s hard to remember a time when they weren’t the norm. Streaming companies have sought to take advantage of that norm by fleecing consumers for everything they’re worth — just look at Netflix’s decision to start running advertisements.
Another benefit of NFT technology being leveraged is that streaming services can be increasingly used to create new communities. We are what consume, just as in all consumer culture in the digital age. NFTs have the potential to make the connection between consumer and what is being consumed much deeper.
Andrea Berry Head of development at Theta Labs.